Hello! I’m Emily.
Creative, organized, and technology savvy.
I have a flair for crafting compelling narratives and a deep understanding of digital landscapes. I am a dedicated Communications Strategist eager to make a positive impact in the world of cancer care. I thrive on creating engaging content that resonates with audiences and drives meaningful conversations.
My Career Journey
Marketing Communications Coordinator – Rutgers Cancer Institute 2023 – Present
● Serve as an oncology content expert and resource for the marketing leads across the RWJBarnabas Health facilities.
● Lead content creation strategy for Rutgers Cancer Institute including social media platforms such as LinkedIn,X/Twitter, Facebook, Instagram, YouTube and BlueSky, which serve as the prime outlets for the RWJBarnabasHealth Oncology Service Line.
● Developed and executed a robust content strategy for the leading up to and following the opening of the Jack & Sheryl Morris Cancer Center, the state’s only freestanding cancer hospital.
● Work closely with the RWJBarnabas Health corporate media team to ensure post amplification.
● Created #MondaysAtTheMorris campaign, videos, reels, photographs, and other post content specific to the Morris Cancer Center.
● Increased social media following across all platforms by 10.7K, generated 7.2M impressions, and initiated 4.9 M views of the Rutgers Cancer Institute’s social media pages since March 2023.
● Develop and execute a strategic media plan for major oncology conferences including but not limited to the ASCO and ASH Annual Meetings.
● Utilize and lead physician-focused media efforts as part of US News and World Report strategy. Including creation of standardized formats for promoting poster and oral presentations at conferences, as well as creating engaging content through videos, reels of the booth & photos throughout the conferences.
● Identify and create engaging content with doctors, researchers & other teams to promote their specific expertise
● Conceive ideas and produce videos of Rutgers Cancer Institute experts to promote services, awareness months,and other important topics and information.
● Design and develop infographics for awareness months and other topics.
● Post on Rutgers Cancer Institute platforms and share with site marketing leads at RWJBarnabas Health
● Monitor the Rutgers Cancer Institute social media accounts including Facebook, LinkedIn, Instagram, X/Twitter, BlueSky and YouTube.
● Assist Rutgers Cancer Institute physicians and research faculty in establishing their LinkedIn and/or X/Twitter platforms and serve as a resource for their efforts.
● Work closely with the Oncology Physician Liaison to increase visibility of specific physicians. Suggest targeted tactics to help increase patient volume and referrals.
● Develop and execute media posts to share important information about clinical hours, storm-related information,visitor policy changes, and other urgent news that must reach our patients and employees.
● Create monthly analytic reports for social media platforms to share with leadership. Utilize these analytics to inform content and increase engagement.
● Ensure awareness of current trends, platform updates, and emerging technologies.
● Monitor competitors and industry trends.
Communications and Social Media Manager – TJC Community Center 2021 – 2023
● Wrote press releases and served as the point of contact for the media.
● Posted events and happenings to local news outlets.
● Emailed various reporters with press releases informing them of the events and important happenings at TJC.
● Organized and created the newsletter magazine, designing elements and layout as well as reaching out to various community members to collect information.
● Composed monthly media reports using social media statistics with monthly goals and analytics.
● Ran social media accounts (Facebook, Twitter, Instagram) and monitored activity.
● Managed and updated website pages including different formats and events using WordPress.
● Create promotional material such as flyers for various events and important community updates.
● Managed and ran reports on RSVPs for events.
● Uploaded recorded meetings and events to YouTube and shared with committee members.
● Created short videos to promote the organization.
● Spearheaded, monitored and organized “SchTikTok” campaign of submitted videos and made sure all videos were appropriate before sharing.
● Served as photographer for various events, catalogued and posted photos.
● Photographed and recorded “The Dandelion Project” honoring children lost in the Holocaust.
● Set up Facebook Live for important events and services.
● Designed photo booklet of honored members and valued donors from submitted photos.
● Updated bulletin board with seasonal events.
● Assisted the Director and other community leaders with promotion of events and other social media needs, such as YouTube.
● Created payment system through Venmo.
● Composed mailings with important information for the community.
Communications Assistant – Rutgers New Brunswick 2019 – 2023
● Gained hundreds of social media followers on Twitter and Instagram.
● Monitored Twitter and Instagram accounts, creating content and liking and following, keeping the social media accounts active.
● Worked with the Rutgers University Communications Department to create an updated social media profile picture with the block R, up to university standards.
● Ran student contests during COVID including graduation cap designs, helped decide winners, and posted winners on social media.
● Posted student features and celebrated successes of Rutgers biology students.
● Created promotional materials such as newsletters and brochures.
● Crafted graduation slideshows with music to be sent to all SAS Biology students and posted on Instagram.
● Kept informational bulletin boards up to date in the laboratory building by posting new flyers with upcoming events.
● Went through all flyers in the biology building and removed any that were out of date.
● Worked closely with Biological Sciences Director, keeping material up-to-date and assisting with any communications needs.
My Educational Journey
Master’s Degree, Communication and Media Studies – Rutgers University 2018 – 2020
Program Description, from program website:
By completing this graduate program, MCM students will:
● Demonstrate the ability to articulate, critique, or elaborate theories, methods, approaches, and practices across a range of communication contexts.
● Develop the ability to critically assess and solve communication problems by thinking analytically about communication challenges, applying communication theory & practices, and offering appropriate solutions.
● Develop coherent, logical, persuasive, and effective writing practices in an appropriate tone/voice.
● Recognize issues and articulate the ethical dimensions of a variety of communication situations.
● Comprehend and integrate the Social Impact (CSR) perspective into organizational communication strategies.
● Demonstrate awareness and respect of diverse perspectives and the ways they influence communication. Create communication content adapted to the diverse needs of individuals, groups, and contexts.
● Demonstrate the ability to conduct independent research in crafting appropriate research questions/theses, designing and executing appropriate methods, analyzing data, and presenting findings of original research.
● Demonstrate mastery through the synthesis and application of various communication theories, models, principles, and practices.
Bachelor’s Degree, Communication and Media Studies – Rutgers University 2015 – 2019
Specialization in Public Relations
Program Description, from program website:
The Communication major builds the skills employers want most—clear writing, confident speaking, strategic thinking, and the ability to collaborate and lead. You’ll learn how communication drives workplace culture, brand reputation, media impact, and successful teamwork. With flexible coursework and practical experience, you’ll graduate ready for careers in marketing, PR, media, corporate communication, nonprofits, and any field that depends on strong communicators. Versatile, relevant, and applicable everywhere—Communication sets you up for long‑term career success.